Sup, I'm Gray.
A user-centric designer, creating digital products and solving web3 problems.
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Recent Work
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Recent Work
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Recent Work
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My Experience
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My Experience
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My Experience
April 2023 – Present
Head of Brand, MetaCollect
Directed brand and product design initiatives for MetaCollect, a company with a global footprint, from my base in Australia, enhancing the creative output through effective remote leadership.
Spearheaded design sprints that streamlined the ideation to prototyping process, fostering innovation and rapid development of user-focused products.
Brands: Successfully managed and expanded design portfolios for clients like BitMarket and Mong Coin, among others, elevating their market presence.
Increased brand-building capacity by an impressive margin, focusing on:
User-Centric Design: Crafted designs tailored to user needs, significantly improving user experience and engagement.
Prototyping: Developed scalable prototypes that transitioned into market-ready products.
Fostered international collaboration, ensuring cohesive and productive interactions with a diverse team of designers, developers, and external partners, resulting in significant increase in project completion rate.
Facilitated smooth stakeholder engagement, maintaining clear communication channels and aligning design strategies with business objectives, thus enhancing overall project success rates.
April 2023 – Present
Head of Brand, MetaCollect
Directed brand and product design initiatives for MetaCollect, a company with a global footprint, from my base in Australia, enhancing the creative output through effective remote leadership.
Spearheaded design sprints that streamlined the ideation to prototyping process, fostering innovation and rapid development of user-focused products.
Brands: Successfully managed and expanded design portfolios for clients like BitMarket and Mong Coin, among others, elevating their market presence.
Increased brand-building capacity by an impressive margin, focusing on:
User-Centric Design: Crafted designs tailored to user needs, significantly improving user experience and engagement.
Prototyping: Developed scalable prototypes that transitioned into market-ready products.
Fostered international collaboration, ensuring cohesive and productive interactions with a diverse team of designers, developers, and external partners, resulting in significant increase in project completion rate.
Facilitated smooth stakeholder engagement, maintaining clear communication channels and aligning design strategies with business objectives, thus enhancing overall project success rates.
April 2023 – Present
Head of Brand, MetaCollect
Directed brand and product design initiatives for MetaCollect, a company with a global footprint, from my base in Australia, enhancing the creative output through effective remote leadership.
Spearheaded design sprints that streamlined the ideation to prototyping process, fostering innovation and rapid development of user-focused products.
Brands: Successfully managed and expanded design portfolios for clients like BitMarket and Mong Coin, among others, elevating their market presence.
Increased brand-building capacity by an impressive margin, focusing on:
User-Centric Design: Crafted designs tailored to user needs, significantly improving user experience and engagement.
Prototyping: Developed scalable prototypes that transitioned into market-ready products.
Fostered international collaboration, ensuring cohesive and productive interactions with a diverse team of designers, developers, and external partners, resulting in significant increase in project completion rate.
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JAN 2019 - MARCH 2023
Owner, Envi Creative
Specialized in delivering comprehensive design services across multiple platforms including web, mobile, print, and branding, to optimize the visual impact for a diverse client base.
Partnered with globally recognized brands such as Baby Bunting, Travelex, and Samsung, applying innovative design techniques tailored to each client's unique market demands.
Web and Mobile: Engineered user-centric websites and applications that enhanced user experience.
Print: Produced engaging print collateral that strengthened brand identity in physical spaces.
Branding: Developed and refined brand identities that resonated with target audiences, driving brand loyalty and recognition.
Managed projects from concept to completion, ensuring brand coherence and achieving high client satisfaction through meticulous attention to detail and creative problem-solving.
JAN 2019 - MARCH 2023
Owner, Envi Creative
Specialized in delivering comprehensive design services across multiple platforms including web, mobile, print, and branding, to optimize the visual impact for a diverse client base.
Partnered with globally recognized brands such as Baby Bunting, Travelex, and Samsung, applying innovative design techniques tailored to each client's unique market demands.
Web and Mobile: Engineered user-centric websites and applications that enhanced user experience.
Print: Produced engaging print collateral that strengthened brand identity in physical spaces.
Branding: Developed and refined brand identities that resonated with target audiences, driving brand loyalty and recognition.
Managed projects from concept to completion, ensuring brand coherence and achieving high client satisfaction through meticulous attention to detail and creative problem-solving.
JAN 2019 - MARCH 2023
Owner, Envi Creative
Specialized in delivering comprehensive design services across multiple platforms including web, mobile, print, and branding, to optimize the visual impact for a diverse client base.
Partnered with globally recognized brands such as Baby Bunting, Travelex, and Samsung, applying innovative design techniques tailored to each client's unique market demands.
Web and Mobile: Engineered user-centric websites and applications that enhanced user experience.
Print: Produced engaging print collateral that strengthened brand identity in physical spaces.
Branding: Developed and refined brand identities that resonated with target audiences, driving brand loyalty and recognition.
Managed projects from concept to completion, ensuring brand coherence and achieving high client satisfaction through meticulous attention to detail and creative problem-solving.
JUNE 2017 - JAN 2019
Mid-weight Designer, Acclaim Magazine
Collaborated with leading brands including Converse, Nike, Complex, and Supreme, designing both print and digital content that resonated globally.
Print and Digital Magazines: Conceptualized and executed visually compelling layouts and editorials for worldwide distribution, enhancing brand visibility and reader engagement.
Advertising Campaigns: Developed innovative ad campaigns that aligned with brand identities while capturing market attention.
Designed user interfaces for Limit'd by Hype DC, a mobile application:
UI/UX Design: Led the monthly redesign efforts, improving app usability and aesthetics, which directly contributed to achieving over 100,000 downloads on both Apple and Android platforms.
User Engagement: Implemented design changes that resulted in a 25% increase in monthly active users, through intuitive navigation and visually appealing design elements.
Managed cross-functional teams to ensure design consistency across all media formats, driving a cohesive brand experience for Acclaim's worldwide audience.
JUNE 2017 - JAN 2019
Mid-weight Designer, Acclaim Magazine
Collaborated with leading brands including Converse, Nike, Complex, and Supreme, designing both print and digital content that resonated globally.
Print and Digital Magazines: Conceptualized and executed visually compelling layouts and editorials for worldwide distribution, enhancing brand visibility and reader engagement.
Advertising Campaigns: Developed innovative ad campaigns that aligned with brand identities while capturing market attention.
Designed user interfaces for Limit'd by Hype DC, a mobile application:
UI/UX Design: Led the monthly redesign efforts, improving app usability and aesthetics, which directly contributed to achieving over 100,000 downloads on both Apple and Android platforms.
User Engagement: Implemented design changes that resulted in a 25% increase in monthly active users, through intuitive navigation and visually appealing design elements.
Managed cross-functional teams to ensure design consistency across all media formats, driving a cohesive brand experience for Acclaim's worldwide audience.
JUNE 2017 - JAN 2019
Mid-weight Designer, Acclaim Magazine
Collaborated with leading brands including Converse, Nike, Complex, and Supreme, designing both print and digital content that resonated globally.
Print and Digital Magazines: Conceptualized and executed visually compelling layouts and editorials for worldwide distribution, enhancing brand visibility and reader engagement.
Advertising Campaigns: Developed innovative ad campaigns that aligned with brand identities while capturing market attention.
Designed user interfaces for Limit'd by Hype DC, a mobile application:
UI/UX Design: Led the monthly redesign efforts, improving app usability and aesthetics, which directly contributed to achieving over 100,000 downloads on both Apple and Android platforms..